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Crouch & Housden 2003
Sunny Crouch and Matthew Housden
Marketing Research for Managers
[New edition, with foreword by Professor Robert Worcester]
(Butterworth-Heinemann Limited, 2003)
[Publisher's blurb]
"Marketing Research for Managers, now in its third edition, is an easy-to-read, practical introduction to marketing research. It covers a range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool."
Marketing Research for Managers
[New edition, with foreword by Professor Robert Worcester]
(Butterworth-Heinemann Limited, 2003)
[Publisher's blurb]
"Marketing Research for Managers, now in its third edition, is an easy-to-read, practical introduction to marketing research. It covers a range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool."
