- Welcome
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- My personal pantheon (of the great and the good in survey research)
- Recent and planned activities
- Textbooks for Research Methods and Data Analysis
- 1: Survey Analysis Workshop (SPSS)
- 1a: Statistical concepts and methods
- 1b: Teaching with Survey Data
- 1c: Developing research projects using survey data
- 1d: Workshop and presentations for ASSESS (SPSS users in Europe)
- 2: Survey Research Practice
- 2a: Survey Research Methodology, Practice and Training
- 2b: Major survey series
- 3: Subjective Social Indicators (Quality of Life)
- 4: Survey Unit, Social Science Research Council (UK)
- 5a: Polytechnic of North London (1976-1992)
- 5b: Survey Research Unit (1978-1992)
- Village life in Normandy
- Contact
- Origins of the British Crime Survey
- British Crime Survey
Crouch & Housden 2003
Sunny Crouch and Matthew Housden (no link for Housden)
Marketing Research for Managers
[New edition, with foreword by Professor Robert Worcester]
(Butterworth-Heinemann Limited, 2003)
This book is again written from a practitioner point of view by authors who do surveys for a living. It stands alongside Blair et al (2014) and is a useful antidote to drier academic texts.
[Publisher's blurb]
"Marketing Research for Managers, now in its third edition, is an easy-to-read, practical introduction to marketing research. It covers a range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool."
Marketing Research for Managers
[New edition, with foreword by Professor Robert Worcester]
(Butterworth-Heinemann Limited, 2003)
This book is again written from a practitioner point of view by authors who do surveys for a living. It stands alongside Blair et al (2014) and is a useful antidote to drier academic texts.
[Publisher's blurb]
"Marketing Research for Managers, now in its third edition, is an easy-to-read, practical introduction to marketing research. It covers a range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool."